A web directory or link directory, according to Wikipedia, is a directory on the World Wide Web that specializes in linking to other web sites and categorizing those links. A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. The categorization is usually based on the whole web site rather than one page or a set of keywords, and sites are often limited to inclusion in only a few categories.
Web directories often allow site owners to submit their site for inclusion, and have editors review submissions for fitness. Directories have been around since the beginning of the Internet, and have always been a reliable way to get listed and locate listings. In today’s world however, many people shy away from them, feeling that this dying breed provides no benefit.
Do you know why you should list your website or blog in directories? Okay then, let’s see the benefits of a directory. I’m sure that after these 5 reasons you won’t hesitate to list your site in not one or two but many directories.
Here are some benefits, in no particular order, of having your website listed in a directory:
- Affordable: Most directories are free to submit to, and of those that are not free – most are fairly inexpensive. Some niche directories, although more expensive than their counterparts, are also extremely targeted. A small warning, however: if it’s free – inspect it a bit to make sure the quality & freshness are there; some of them never actually list your site.
- History: Directories have been around a long time; they were here before Search Engines themselves! And we know that Search Engines pay attention to how long sites have been around. Getting listed in a long-standing directory will have more weight than a fly-by-night set up.
Although some of the el cheapo directories will post your listing instantaneously, some of them have actual humans behind the site who manually review the submissions. These are of a higher quality than the instant ones – you’re already getting your first live human test via submission!
- Getting Indexed in the Search Engines
New website owners have learned the difficulties of getting indexed in a timely fashion. The days of using the “add URL” page of a Search Engine are long gone; today Search Engines like Google and Yahoo find new sites through links. Directories give you links, giving you increased visibility to the Search Engines themselves.
- Traffic: Although you will get a boost in traffic from being listed in directories, it will most likely not be very huge. It will, however, be more targeted traffic, and that is, afterall, a step closer to a conversion. Moreso you will get brand recognition by being listed in an online directory.
Some of the best directories in Nigeria are: