Tag: business

There are a couple of truths that seem to apply to many small businesses, especially ones that are also newly established.  One of them is that budgets do not allow for all ideas to be implemented.  Another is that advertising is necessary.  A quick look over these two statements will result in a belief that they are contradictory factors of a business if they are both true.  That is unfortunately a misconception held by many new business owners.  As we all know the majority of new business do not make it past their second year in business.


One of the factors that can militate against the difficulties of establishing a new, small business is the belief that money  is important to sustain the business but not to be spent on advertising.  The allocation of money to advertising usually has a very low priority in a small businesses budget.  This is a mistake, advertising is necessary, but there are a number of ways that it can be done in a cost effective manner.


First on a businesses list should be the largest yellow pages ad they are able to afford.  Although the phone book is an old form of advertising with the importance that the internet is taking on, this is still one of the first things potential clients do when looking for a business or product.


Other print advertising ideas can be done with newspaper


If you thought Facebook was only about meeting new people and making friends, you are wrong. More and more, it is becoming the simplest way of advertising your product, amongst all other methods. Today just about everybody uses Facebook for social networking and reconnecting with long-lost friends, relatives, and classmates.

In Facebook you can get connected with many business minded people. They have seen the potential of this website as a marketing tool. Once you have friends and social contacts on your list,


You probably have heard all these terms an awful lot lately. You wonder about what these technologies do? What value to they provide? If you aren’t up to speed on these new applications and how they are impacting retail online interaction then read this brief further.

Will these technologies impact you? To be honest, it’s too early to tell – but awareness drives innovation and maybe your team will develop an idea/application that truly changes a portion of your online business.

Here’s the rundown:


In our previous article we defined business as – A business is an organization or corporation that provides goods and services and makes profit as a result. You can read it here business.

You can do business online and offline. Offline being that you carry out your business without staring at the computer screen all day long. Now this doesn’t mean you can bring your offline business online, you can and it is good, but in this article, we are looking at those businesses that don’t depend on the internet to survive.

The areas you can do business offline are